Three Blue Hearts
OUR MISSION: To raise ecological marine safety standards in the cosmetics and consumer goods industries through honesty, informed consumers and availability of more relevant data.
TBH
TBH is the abbreviation for "To Be Honest". Life has become so hectic now that when we communicate by text, we reduce those three really important words, the ones that declare our best intents, to "TBH".
"To Be Honest" is our starting point. Although we appreciate that no cosmetic or consumer goods can be guaranteed to have a zero impact on the environment, we can work towards this goal and we can be honest about our achievements and inspire others to be the same.
"To Be Honest" is our starting block. In an arena with no current regulations, standards or guidelines we can help to develop and define these. We can evolve as we progress, funding innovation into robust methodologies and animal free testing which better simulates effects upon a real marine environment.
"To Be Honest" is for the consumer who wishes to be conscious of their impact; who wishes to protect fragile and valuable resources for future generations. Purchasing a cosmetic with the Three Blue Hearts logo shows that this has been considered for you. It shows that the innovation is underway.
Let's minimise our collective impact. To be honest, let's be honest.
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