Why?
Be honest...

You love the sea. Whether that is a calm paddle on an evening stroll on holiday or a full on, year-round surf lifestyle, you love the smell of the sea, the sound of the sea and the life of the sea. The sea can cool you down, relax you, challenge you, invigorate you and bring happiness whether you are solo or enjoying the sea in a group or with your family.

You may have read about the dangers some sunscreens can pose to marine life but have struggled to find information that was relevant or easily understood.  You're not alone. So did we.  And it's safe to say that, even as qualified toxicologists and environmental scientists, we struggled too.
There is a total lack of transparency, a lack of robust scientific information in the public domain and conflicting arguments for every claim and finding. 

Our main aim is to provide you with the assurance you need to make an informed choice. Our logo will give you the confidence to buy , even on a busy holiday shop with the kids in tow.
 
Our secondary aim is to involve and support the cosmetics and consumer industries, showing them that consumers do care and helping them to invest in generating transparent data and giving you, the consumer, a choice and a healthy  evirronment to be enjoyed by future generations.